Social media has become a popular platform among people. It helps them to express, promote and share opinions and comments on diverse issues. The platform of social media allows people to stay in touch with recent happenings in society and encourages them to be involved in an active discussion with each other. It is a reliable platform where people can share their personal experiences on various subjects to create awareness among a large group of audiences. This medium has been playing an active role in mobilizing the support of the people around the world to highlight issues like poverty, unemployment, global warming, illiteracy and many more.
Individuals also use this platform to highlight problems that are caused by the negligence of local administrative authorities. They also utilize this dynamic medium to showcase and promote their brilliance in various professional fields. Governments around the world utilize various social media tools like Facebook, Twitter and others to stay in close touch with the citizens. It is only by using these interactive tools that they are able to easily assess the mood of the common people before framing any legislation or policy. It is due to this powerful medium that people can easily track the daily activities and performance of their governments in sectors like health, education, and others.
Many commercial organizations have to depend on different social media platforms to easily reach before the target customer groups. Through this dynamic platform, they can educate and create brand awareness among people around the globe. Different companies have to depend on this powerful medium to run online campaigns for drawing a good response of customers towards their newly launched products and services. With the help of various tools of social media, firms can easily gauge the latest taste and preference of the consumers before introducing any commodity in the market.
It is because of social media that people can closely follow the activities and lifestyles of their favorite film stars, sports stars, political leaders, corporate barons, and other notable personalities. They can also easily share the opinions and comments of famous people among each other. Many celebrities use this platform to stay in close contact with their die-hard fans and to promote their commercial and philanthropic activities. Using various social media tools they also urge fans to share their endorsed products so as to maximize sales and publicity of the commercial commodities of different companies. They also use this medium to release trailers of their upcoming movies for increasing curiosity among people very easily. The impact and influence of social media cannot be ignored nowadays. It is becoming an important medium to stay connected with different global events by expressing and sharing diverse opinions with each other.